Job Responsibilities:

• Drive the growth of deposit balances across key product lines, ensuring sustainable and stable portfolio expansion.
• Monitor deposit portfolio performance across CASA, Term Deposit, and Contractual Savings, identifying key trends, risks, and opportunities.
• Analyze customer segments, product performance, balance movements, and market trends to identify growth and risk areas.
• Analyze daily, weekly, and monthly deposit movements to ensure stable and sustainable portfolio growth.
• Track customer behavior, account activity, and product performance to support targeted growth strategies.
• Provide insights and recommendations to improve deposit mix (CASA %), reduce high-cost funds, and strengthen funding stability.
• Coordinate with branch teams (ROs/RS/RMs) and other stakeholders to support acquisition, retention strategies, and address abnormal balance fluctuations.
• Conduct regular branch visits to support execution and gather feedback for process and service improvements.
• Reinforce strategic initiatives to ensure sustainable deposit balance growth.
• Drive growth of depositors and digital adoption through effective acquisition across branches, digital platforms, and partnership/referral channels.
• Manage and monitor digital onboarding, mobile banking adoption, and online account opening conversion and usage.
• Collaborate with Digital Banking, Marketing, and Product teams to optimize onboarding and improve conversion and engagement.
• Support the rollout of new digital features, enhancements, and campaigns to attract and retain deposit customers.
• Collect customer feedback, identify gaps, and work with relevant teams to improve customer experience and digital journey.
• Reinforce implementation of merchant monitoring and site visits in line with SOPs.
• Ensure acquisition and onboarding activities comply with regulatory requirements, internal policies, and risk management standards.
• Assist in designing sales kits, training materials, and FAQs for frontline teams.